Tiger Woods remained No. 1 in the world ranking Monday. He was nowhere to be found on two other lists that matter.Woods failed to qualify for the Ryder Cup for the first time -- he had led the standings every other time since 1997 -- and now must rely on U.S. captain Corey Pavin spending one of four wild-card picks on him.

Pavin sat at the head table between two poster boards that listed the eight American qualifiers, with Woods' name nowhere to be found between Phil Mickelson at No. 1 and Matt Kuchar at No. 8. Pavin would only say that Woods is "high on my list" and will be a "big consideration" when he announces his selections Sept. 7. "I'm looking at him in essence like any other player. He isn't ... but he is," Pavin said. "I'm certainly not going to disrespect other players by considering him different from other players. I have to look at the way he's playing, the way he played, and I have to look at his body of work as well. If anyone can turn it around quickly, it's him."

Woods has at least one more tournament to make an impression. While he wound up No. 12 in the Ryder Cup standings, equally troublesome is that Woods is No. 108 in the FedEx Cup standings. The top 125 are eligible for The Barclays next week at Ridgewood Country Club in New Jersey, which kicks off the PGA Tour playoffs. Only the top 100 in the standings advance to the second round of the playoffs at the Deutsche Bank Championship outside Boston.

Woods is so far down in the FedEx Cup standings that he's one spot behind Pavin. "He's ranked a lot higher on Ryder Cup points," Pavin said with a laugh, "and probably the world ranking, I'm guessing." Despite the shockingly low numbers next to Woods' name, Pavin came away from the PGA Championship encouraged as much by what he heard from Woods as what he saw from him.

Woods stated plainly at the start of the week that he wants to play in the Ryder Cup and would accept a captain's pick. Even after he closed with a 1-over 73 to tie for 28th at Whistling Straits, he joked that he could still help out in singles. His Ryder Cup record is 10-13-2, including 3-1-2 in singles. "I feel my game is a lot better than it was obviously last week, and given a little bit more time, it's starting to head in the right direction now, which is good," Woods said. "And I'm looking forward to it. Hopefully, Corey will pick me on the team."

Woods tied for fourth in the Masters and U.S. Open. He missed the cut at Quail Hollow with the highest 36-hole total of his career, and only a week before the final major, he had the worst tournament of his Career when he shot 18-over par at Firestone. Which guy will show up? Is he even worth a pick? Pavin was asked about the pros and cons of taking Woods, and he could think only of the positives.

"He's the No. 1 player in the world -- that's a pretty good 'pro,"' Pavin said. "Obviously, I'm considering him highly, no doubt about it. He's playing better. I think we have all seen that. And he wants to play -- he wants to be part of the team. But it's going to be my judgment whether I pick him or not. I don't think there are any cons." Mickelson led the points table for the first time followed by Hunter Mahan, PGA runner-up Bubba Watson, Jim Furyk, Steve Stricker, Dustin Johnson, Jeff Overton and Matt Kuchar.

Four of those players -- Watson, Johnson, Overton and Kuchar -- have never played a Ryder Cup. Stricker and Mahan played the first time two years ago at Valhalla. Overton, meanwhile, became the first American to qualify for the Ryder Cup without ever having won on the PGA Tour. "I believe the eight players that have qualified is really going to allow a lot of flexibility for the four picks," Pavin said. "It's not just going to be about a type of player. There's going to be a lot of room for maneuvering."

Also missing from the list is Anthony Kim, the star of the American victory two years ago. Kim had thumb surgery in May, missed three months and has played poorly in the two tournaments since he returned. Still, it all centers around Woods. "I'm very encouraged by the way he played last week," Pavin said. "He did a lot of good things. One of them may not have been driving the ball, but he grinded hard, he chipped the ball beautifully and putted better. His improvement from the Bridgestone

to the PGA Championship was large. And I think he was encouraged by it."

Pavin doubt he will play in The Barclays, worn out from playing so many big tournaments (Champions Tour and PGA Tour) in the recent month. Even so, he plans to keep in touch with Woods. And what Woods says might go a way toward what Pavin decides. "I have to evaluate how he's playing," Pavin said. "And he has to help me evaluate, just like any other player. If he feels he wants to take himself out of it, then that's fine. If he feels like he wants to play, then it's my decision."

Woods's Play Has Networks `Nervous' About Next Television Pacts

Tiger Woods was heading out of Ohio by the time live final-round television coverage of last week’s Bridgestone Invitational began.That’s become a familiar occurrence as Woods searches for his first victory since a five-month break from golf following a sex scandal. It’s drawn the attention of television networks, led by CBS Corp., the sport’s leading broadcaster with 21 tournaments on the U.S. PGA Tour, including this week’s PGA Championship.Ratings for the past two events on CBS -- the Greenbrier Classic and the Bridgestone -- have declined as much as 68 percent from the events held the same weeks a year ago, when Woods won them both. During his 13-year reign over the sport, Woods drove up the value of television contracts to as high as the four-year, $850 million deal that expired after the 2006 season, an increase CBS President Sean McManus termed “inflated.” With the PGA Tour’s current contracts with CBS and NBC set to run out in 2012, that value may soon deflate. The tour’s contract with Comcast Corp.’s Golf Channel expires in 2021. 

“This is a business, and right now the networks are nervous,” Brad Adgate, research director at Horizon Media, a New York-based advertising company, said in a telephone interview. Negotiations on new contracts likely won’t begin in earnest until next year. McManus said he will keep a close eye on Woods, the No. 1 player in the Official World Golf Ranking and the sport’s most valuable commodity. 

‘Monitor Carefully’ 

“Fortunately, we have a couple more years to go, but we have to monitor the Tiger situation very carefully and see how often he is in contention and then factor that into all the other variables and try to quantify when you’re putting a value on a sports property,” McManus said on a media conference call on Aug. 9. “You have to try to figure out what the intelligent bid is.” 

Ratings alone don’t determine future contracts, McManus said. He is also relying on the return on core golf advertisers, such as the financial institutions that have shied away from the sport due to government criticism over the past two years.“That marketplace, having been very depressed in ‘08 and ’09, has come back very strong this year,” McManus said. “So I would say that’s a positive factor.” The sport’s biggest negative lately has been Woods. At the Bridgestone event in Akron, Ohio, a tournament he had won a PGA Tour-record seven times, Woods finished 18-over-par, 30 shots behind winner Hunter Mahan. It was his worst performance as a professional. 

Woods, 34, began his final round at about 7:45 a.m. local time and was out of the Firestone Country Club almost three hours before CBS went on the air at 2 p.m. There was no live coverage of his final round anywhere. 

Underdog 

Woods’s fall has left him an underdog at this week’s PGA, where Masters Tournament winner Phil Mickelson, 40, is favored by Las Vegas oddsmakers. Woods remains stuck at 14 major titles, four behind Jack Nicklaus’s record, and in jeopardy of failing to qualify for the PGA Tour’s season-ending FedEx Cup playoffs. The four-event finale was created in 2007 to coincide with the start of the new television contracts as a way to draw more viewers to golf as football and baseball viewership picks up. 

Woods also may not play in the Ryder Cup, the biennial team competition between the U.S. and Europe. He is two spots out of the eight that automatically qualify in the U.S. standings. Woods’s play has left even his opponents wondering when it will turn around, if ever. 

“Slumps come with a lot of soul searching,” U.S. Open winner Graeme McDowell said in a press conference at Whistling Straits in Kohler, Wisconsin. “You start questioning absolutely every aspect of what you’re doing. Questioning the deep, dark, depths of your soul as to what you’ve done wrong and where you need to go from there. You make some big decisions.” 

Scores Up, Ratings Down 

As Woods’s scores have soared, ratings have plummeted. The final round of the Greenbrier event in White Sulfur Springs, West Virginia, two weeks ago drew a 1.2 national rating compared with a 3.7 rating for the 2009 Buick Open, which was held the same week and won by Woods. This year’s tournament, which Woods skipped, was won by Stuart Appleby with a final- round score of 59, only the fifth time a U.S. PGA Tour golfer has broken 60 during tournament play. 

Golf Value 

Without Woods dominating golf, CBS will have to decide if the sport is worth as much as it has been in the past. McManus said he “doesn’t worry” about how Woods or Mickelson, golf’s No. 2-ranked player, fare on the course because he “can’t control it.”McManus can control how much CBS spends for a sport that has been migrating to cable. Walt Disney Co.’s ESPN took over early-round coverage of the Masters in 2008 and aired all four rounds of this year’s British Open. The Golf Channel airs the first two rounds of 29 PGA Tour events and all four rounds of 14 others. 

And with Woods slipping, Adgate said, it wouldn’t be surprising to see more weekend coverage of golf tournament being carried on cable when new contracts are negotiated. In the meantime, unless Woods is able to regain his form, advertisers might be looking for some golf bargains. 

“Come next year, this could open up,” Adgate said. “There are three (advertising) rate cards now. There’s Tiger in contention, Tiger not in contention and Tiger not in the field. And two of those three are not good.”